Farm Produce Marketing & Sales
About This Course
Producing high-quality farm products is only half the journey; the key to a successful farming business lies in effective marketing and sales. This course is designed to teach farmers and agribusiness owners how to find buyers, price their products competitively, and maximize profits. You’ll explore both traditional and digital marketing techniques, sales channels, branding strategies, and how to negotiate better deals for your farm produce. Whether you’re selling crops, livestock, or value-added farm products, this course will equip you with the knowledge to increase your revenue and grow your farming business.
Learning Objectives
Understanding Farm Product Markets – How the agricultural market works and where to sell.
Effective Pricing Strategies – Setting profitable yet competitive prices.
Selling Through Different Channels – Farmers’ markets, retailers, wholesalers, and online platforms.
Branding & Packaging for Success – How to make your farm products stand out.
Leveraging Digital Marketing & E-commerce – Selling farm produce online and reaching more customers.
Negotiation & Sales Techniques – Closing deals and securing long-term buyers.
Scaling Your Farm Business – Expanding sales and increasing profitability.
Target Audience
- Farmers looking to sell more and increase profits
- Agribusiness owners wanting to improve their marketing strategies
- Anyone interested in selling farm produce online or in markets
- Entrepreneurs seeking to enter the farm produce distribution business
Curriculum
1 Lesson
Lesson
Farm Produce Marketing & Sales1:23:00
$186.00
